Our Mission, Our Soul
A love of fashion and an innate creativity are the beating heart of Amelia Franco, the mind and soul behind the refined world of beachwear.
Each bikini and swimwear piece is born from Italian craftsmanship, where every detail is lovingly curated to enhance the natural beauty of the wearer. The brand is a celebration of the harmony between the designer and nature, a dance between life, travel and cultures that have left indelible traces in her heart.
In every journey, Amelia passionately searches for styles, trends and contaminations, blending fashion and traditions to create garments that tell stories. I LOVE POP is inspired by the originality and independence of women, women who dare to be themselves and shine at every moment.
Italian style is the brand's distinctive signature, but it is its international vision that makes it unique. With a clever alchemy of modernity and traditional roots, I LOVE POP collections capture the essence of time, reinterpreting it in a contemporary key.
Fine fabrics, bright colors, lurex shades and multicolored prints come together to create garments that are more than just swimwear: they are manifestos of class, elegance and personality. Wearing an I LOVE POP garment means embracing the beauty of life, with style.